Business ❯ Marketing

Brand Strategy

Consumer Engagement Customer Engagement Consumer Behavior Target Audience Customer Experience Product Development Product Launches Consumer Perception Product Launch Product Positioning

Cardi B Takes Stake in Zevia as New Brand Ambassador

The zero-sugar soda maker enlists her to spearhead a summer 2026 campaign focused on retail activations.

JLR Confirms Gerry McGovern to Leave March 31 as Chief Creative Officer

IHG’s Garner Reaches 100 Hotels, Becomes Company’s Fastest-Scaling Brand

Choice's Ascend Collection Tops 500 Hotels as New U.S. Openings Lead Expansion

Tiffany & Co. Names Natalie Portman Global House Ambassador

True Religion Launches Spring 2026 'Make It True' Campaign With Megan Thee Stallion and Key Glock

Vera Bradley Names Ian Bickley CEO as Q4 Turns Profitable, Sets FY2027 Outlook

Disney Sells Out 2026 Oscars Ad Inventory With Double-Digit Price Gains

Gap Launches Spring 'Sweats Like This' Music-Video Campaign With Young Miko

Apple Resets TikTok With 12 Surreal MacBook Neo Clips

Chip Wilson Escalates Lululemon Proxy Fight, Presses for Board Overhaul

Wolverine Worldwide Posts Q4 Beat, Lifts 2026 Outlook as Merrell, Saucony Power Turnaround

DeChambeau, LA Golf End Partnership After Reported 51% Ownership Standoff

Steve Madden Withdraws Profit Outlook After Tariff Shake‑Up

Reese’s Heir Accuses Hershey of Cheaper Ingredients as Company Defends Core Cup and Acknowledges Variant Swaps

Del Taco Abruptly Closes All 11 Georgia Locations, Exits State

Bath & Body Works Debuts Authorized Amazon Storefront With Prime-Eligible Best Sellers

Disney World Prices Poised for Jolt on Reports of $100 Ticket Hike

Vita Coco Posts Record 2025, Guides to Higher Sales and Margins in 2026

Paramount Reorients TMNT Toward Families With YouTube Series, Mattel Deal and Themed Pizzerias