Business ❯ Marketing

Brand Strategy

Consumer Engagement Customer Engagement Consumer Behavior Target Audience Product Launches Customer Experience Product Development Product Launch Consumer Perception Product Positioning

Valspar Names Cottage Door Its 2027 Color of the Year

The calm, mid-tone blue is positioned to guide shoppers, professionals, retailers toward grounded, soothing palettes for 2027.

Apple Crosses $10 Billion in Annual India Sales

E.l.f. Beauty Raises Fiscal 2027 Guidance After Tariff Refunds Boost Margins

Disney Moves Consumer Products Under Studios Umbrella

McDonald’s Names Skye Anderson President of McDonald’s USA

Reebok and Karol G Launch 'Born Classic. Worn Together.' Campaign

L'Oréal and Puig Report Resilient Midyear Growth Fueled by Haircare, Dermo Brands and Fragrance

Adidas Reports Record Q2 Sales and Lifts 2026 Sales Forecast

YSL Names Alisha Boe Global Face and Launches Black Opium Pink Glaze

Kim Kardashian Turns Her Bar Exam Loss Into an Update Energy Drink Ad

Miyamoto Says Global Hits Come From Developers’ Personal Ideas, Not Trend-Chasing

Nike to Cut Thousands of Online Distributors in China

Alo Debuts Handcrafted Sunglasses Collection

Mulberry Returns to Growth and Narrows Losses as Turnaround Gains Traction

Swatch Turns Royal Pop Hype into Sales Growth as Profits Narrow

Louis Vuitton Trunk Delivers World Cup Trophy as Mini LEGO Souvenir Fuels Viral Confusion

Aston Martin Unveils Dreadnought, a Digital V12 Military SUV for Call of Duty

Skullcandy Launches Crusher 1080 ANC With Bose Technologies

Aston Martin Reveals Dreadnought, a Digital Armored SUV for Call of Duty

Aston Martin Reveals Dreadnought, a Digital‑Only Armoured SUV for Call of Duty