Overview
- Burberry reported retail revenue of £665 million for the 13 weeks to Dec. 27, with comparable retail sales up 3% at constant rates.
- Greater China rose 6% and Asia‑Pacific gained 5%, with South Korea up 13%, while the Americas increased 2% and EMEIA was flat.
- The company recorded double‑digit growth in Gen Z customers across China and Asia‑Pacific, bolstering holiday trading.
- Outerwear and scarves delivered double‑digit gains, with momentum extending to handbags and ready‑to‑wear, supported by new scarf bars nearing 200 locations.
- Management kept its outlook for adjusted operating profit in line with consensus for FY2026, and shares climbed roughly 4% to 6% on the update.