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Downtown Disney Marks 25 Years With Simplified Logo and On-Site Rollout

The refined 2024-era branding debuts alongside West Side rollout plus a limited-edition pin.

Overview

  • Disney announced the update on January 12 via the Downtown Disney Instagram, calling it a logo that honors the district’s past, present, and future.
  • The design removes the teal hexagon, pixie-dust accents, and cursive script from the 2024 version while keeping the gothic Disneyland “D” and retro sign-inspired blocks.
  • Reporters observed crews painting the new logo onto the pavement near the West Side stage by the Disneyland Hotel, indicating implementation has begun on site.
  • A limited-edition Downtown Disney 25th Anniversary trading pin is available at World of Disney while supplies last as part of the anniversary offerings.
  • The refresh lands during ongoing West Side expansion work that adds new retail and dining, a green space, and a permanent open-air stage designed to face audiences in both directions.