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Consumer Trends

Product Popularity Color Trends Advertising Costs Value Proposition Luxury Brands Nostalgia Marketing Beverage Innovations Fragrance Market Target Audience Rebranding Strategies

Long John Silver’s Replaces Fish Logo With Chicken To Promote ‘Chicken + Seafood’

The chicken-forward mark signals a push into a booming poultry category.

Victoria's Secret CEO Pivots Back to 'Unapologetically Sexy' Branding

Tom Holland Fronts Prada Paradigme to Redefine Men’s Fragrance

McDonald’s Launches 500-Location Test of CosMc-Inspired Drinks

Burberry’s Q1 Sales Decline Narrows as ‘Burberry Forward’ Takes Hold