Business ❯ Marketing ❯ Brand Strategy

Partnerships

Celebrity Endorsements Kim Kardashian NikeSKIMS Advertising Partnerships Celebrity Collaborations Coty Exhibitions Customer Engagement Sephora Market Recognition Cultural Alignment Influencer Marketing Media Collaborations Consumer Engagement Creator Reputation YPF and McDonald's Ford and Red Bull Powertrains

IAB: Creator Ad Spend to Reach $37 Billion in 2025, Growing Four Times Faster Than Media

Marketers say creator reach with younger, ad‑avoidant audiences is driving a budget shift from legacy media.

Apple TV Drops the Plus as New Color Intro and Finneas Sound Go Live

Venmo Taps Bilt to Add Rent, Mortgage and Local Merchant Payments Starting in 2026

Delta Brings José Andrés’ Spanish Menus to Premium Cabins, Rolls Out Expanded Delta One Wine Program

E.l.f. Beauty Delays Full-Year Guidance After Profit Drop, Hikes Prices