Business ❯ Marketing ❯ Brand Strategy

Intellectual Property

Nintendo Franchises Franchise Development Pop Culture Revenue Diversification Mattel's Brands

Mattel Plans Orlando 'Wonder' Indoor Waterpark With Retractable Roof, Targeting 2028 Opening

The park signals Mattel’s push into IP‑based resort developments built on its marquee toy franchises.

Nintendo, Capcom Accelerate Game-to-Film Push With New Release Dates

Magic Kingdom Begins IP Transformation as Frontierland Classics Close