Business ❯ Marketing ❯ Brand Strategy

Product Launches

Consumer Engagement Bettergoods Label Coca-Cola Spiced Target Audience Coca-Cola New Models Electric Vehicles International Variations Rivian Launch Edition Sales Performance Consumer Feedback Lifestyle Footwear Premiumization Viral Marketing Starbucks Products Promotions Nintendo Apple Inc. Consumer Behavior Pandora Customer Engagement Market Penetration Chicken Al Pastor Consumer Electronics

Sega Says Expectations of 'Definitive Editions' Are Dampening Launch Sales

An investor Q&A points to pricing, competition, plus marketing gaps in explaining why only 17% of recent sales came from new releases.

Rivian Rolls Out 1,025-HP Quad-Motor R1T and R1S With Deliveries Due This Month

NikeSkims Launch Delayed Over Internal Production Issues