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Lululemon Cuts 2026 Forecast After Weak U.S. Sales and Rising Costs

Rising costs and weaker North American traffic are squeezing margins and shifting investor focus to the incoming CEO’s September start.

Overview

  • Lululemon reported fiscal Q1 results on June 4 showing $2.47 billion in revenue and a 38% drop in net income, with adjusted EPS falling to $1.69 from $2.60 a year earlier.
  • The company lowered its full‑year fiscal 2026 guidance to $11.0 billion–$11.15 billion in revenue and $10.95–$11.15 in adjusted EPS, a clear pullback from prior targets.
  • Margins deteriorated as cost of goods sold rose about 14% year over year, gross profit fell more than 4%, and SG&A increased 12.4% to $1.05 billion, driven by tariffs, higher markdowns and fixed‑cost deleveraging.
  • Regional results were mixed with soft Americas traffic and product execution weighing on comps while Mainland China and other international markets delivered strong growth.
  • The stock plunged more than 12% after the report to an eight‑year low, investors cited the recent proxy fight with founder Chip Wilson and are watching execution ahead of new CEO Heidi O’Neill’s September start.