Overview
- Moncler’s first dedicated spring/summer campaign launched Thursday, with the Summer 2026 collection now in select stores and on moncler.com.
- Actor Jamie Dornan fronts the campaign beside oversized inflatable sea creatures by set designer Andy Hillman, setting a playful tone.
- The range turns the brand’s signature puffiness into lightweight layers such as parkas, light down gilets, windbreakers, and easy separates in vivid and pastel palettes.
- A global rollout brings large installations and pop‑ups to key sites, including a 10 Corso Como display in Milan through April 28 and Seoul activations from May 1–3, with further stops in China, Hong Kong, Tokyo, Miami, Paris, and London.
- Moncler backs the move with marketing spend near 7% of revenue and says spring drives about a quarter of sales, following 2025 revenue of €2.72 billion and a leadership change with Leo Rongone becoming CEO on April 1.