Overview
- At RM Sotheby’s Monterey Car Week sale a one‑off Tailor‑Made Luce called 'Chassis 0' fetched US$40 million, far above a presale estimate near US$1.1 million and above the previous new‑car auction record.
- Reporting identifies buyer Herbert A. Wertheim and confirms Ferrari and the auction house say every dollar of the sale will go to the Ferrari Foundation to fund education programs.
- Ferrari unveiled the Luce in May 2026 as its first production all‑electric, five‑seat model co‑designed with LoveFrom/Jony Ive featuring a quad‑motor drivetrain with more than 1,000 hp and a starting list price around €550,000.
- The auction result underlines deep demand among wealthy collectors and supports Ferrari’s scarcity‑led, high‑margin EV approach, while criticism of the Luce’s styling and questions about long‑term resale values remain.
- Tax lawyers and commentators note the sale’s charity structure raises valuation and deduction questions, and the true test for the Luce will come when series cars enter the secondary market and broader Ferrari buyers weigh in.