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TGI Fridays Sets 2030 Goal for 1,000 Restaurants in Franchise-Led Comeback

The chain rolled out its 1-2-3 Strategic Vision with Phil Broad as president to drive growth, citing deals for over 150 new sites.

Overview

  • TGI Fridays’ plan targets more than $2 billion in annual revenue by 2030 and centers on four pillars: brand activation, flexible market entry, franchise strength, and people development.
  • The company reports nearly 400 restaurants in over 40 countries, including 79 in the U.S., reflecting a sharp footprint reduction in recent years.
  • Hospitality veteran Phil Broad, previously international franchising chief and formerly TGI Fridays UK managing director, will oversee domestic and international expansion as president.
  • Signed development agreements cover more than 150 future openings, with formats spanning high-volume airports, hotel concepts, and right-sized full-service restaurants.
  • The growth push follows a November 2024 Chapter 11 filing in Texas, reported debt of about $37 million, and a move to a franchise-only model after corporate locations were sold or closed.