Business ❯ Marketing

Brand Partnerships

Sports Marketing Athlete Endorsements Celebrity Endorsements Sponsorships Influencer Marketing Collaborations Product Launches Consumer Engagement Food Industry Luxury Brands

EA and Visa Strike Multi-Year Deal to Bring Branded Rewards to EA Sports Games

The deal brings branded objectives into gameplay to deepen how fans earn rewards.

Barcelona Unveils Olivia Rodrigo Jersey for May 10 El Clásico

Coca-Cola Becomes Exclusive Beverage Partner for Bubba Wallace and 23XI’s No. 23

Heinz To Crown 'Mr. 57' At NFL Draft With Lifetime Ketchup

Cinnabon Sets Two-Week Butterbeer Rollout With Harry Potter Tie-In

Disney x Formula 1 Miami Grand Prix Gear Launches Online Ahead of May Race

Sam’s Club Named Primary Sponsor for Andretti’s Kyle Kirkwood Starting With Indy 500

Kelsey Plum and Under Armour End Sponsorship

Target Sets April 25 Launch for Parke Capsule Priced $5 to $40

FFXIV and Jollibee Launch Limited U.S. and Canada Promo With 'Eat Chicken' Emote Starting April 21

Rockstar Energy Returns to NASCAR as 23XI Signs Multi‑Race Deal With Tyler Reddick

Tyrese Maxey Unveils First New Balance Signature Shoe During Play-In Win

Reebok Signs No. 4 Pick Lauren Betts as Its Fifth WNBA Athlete

Target Unveils Exclusive Pokémon 30th‑Anniversary Collection Starting May 2

TWIX Launches Poppable Bits and Taps LiAngelo Ball for Dual‑Talent Push

Nike Enters Exclusive Talks to Supply UEFA Club Match Balls From 2027

Zendaya and Law Roach Unveil Co-Designed On Collection Featuring Ballet Sneaker

Xbox Offers Free Rechargeable Battery After Some Controllers Ship Without AAs

Wendy’s Gives Away Free Fries and a Frosty Nationwide Today After Title-Game Dunk

McDonald’s Tie-Up Fuels Next Phase of ‘KPop Demon Hunters’ With Limited-Time Meals and New Short