Business ❯ Marketing ❯ Brand Partnerships

Sponsorships

Consumer Engagement Influencer Marketing Advertising Campaigns Impact of Controversies Coca-Cola Budweiser American Brands IHG Hotels & Resorts US Market Strategy Oscar Mayer and IMS Partnership TikTok Deals Global Audience Engagement Advertising Deals Luxury Brands Adidas and Newcastle United Athlete Endorsements Heineken 00 FC Barcelona Affiliate Marketing NIL Deals Creator Collaborations Olympic Sponsorships Mercado Libre Innovation Grillo's Pickles Fan Engagement Red Bull Kaulig Racing BONDS Public Relations Google and McLaren Event Marketing Consumer Culture Product Promotion Dana White Theme Parks Athlete Representation Pernod Ricard

Sports Illustrated Confirms Bethenny Frankel as 2026 Swimsuit Rookie After Mexico Shoot

The Mexico reveal signals SI's staged rollout ahead of the May issue.

Universal Named Official Theme Park Partner for LA28 Olympic and Paralympic Games

Samsung's Athlete-Only Galaxy Z Flip7 Olympic Edition Rolls Out Jan. 30

DoorDash Becomes Official On‑Demand Delivery Partner for WWE and UFC Under TKO Deal

Grillo’s Pickles Extends Front Row Motorsports Partnership for 2026 Cup Season

IHG’s $39 ‘Watermelon Slice’ Becomes the US Open’s Viral Drink as Official Recipe Is Released

McLaren Racing Teams Up With Sonic the Hedgehog in Multi-Year Speed Partnership

Anheuser-Busch Launches Phorm Energy in Partnership with UFC’s Dana White

Oscar Mayer's Wienermobiles Set to Race in First-Ever 'Wienie 500' on Carb Day