Overview
- NBCUniversal announced the partnership in a new commercial featuring visits to Universal parks, including footage of Epic Universe at Universal Orlando Resort.
- Universal will collaborate with LA28 on fan experiences and promotions, though specific activation plans and timelines have not yet been detailed.
- Comcast’s status as a founding partner of LA28 aligns the Olympics’ U.S. broadcaster with Universal’s theme parks for coordinated marketing and hospitality efforts.
- The 2028 Summer Olympics are scheduled for July 14–30 in Los Angeles, with the Paralympic Games set for August 15–27.
- CNN reports that outgoing Disney CEO Bob Iger is a leading candidate to chair the LA28 organizing committee, a move that has not been confirmed.