Overview
- The appointment was announced on Dec. 11 via the brand’s official social channels, which also shared new images.
- Jung Kook said the partnership is meaningful to him because the house balances timeless heritage with reinvention.
- Thomas du Pré de Saint Maur praised his talent and commitment to self-expression, calling him an inspiration for a new generation.
- Specific creative plans and rollout details have not been disclosed, though outlets report he is expected to feature in global campaigns.
- Coverage notes his prior Calvin Klein ambassadorship and places the move within a broader trend of luxury brands partnering with K‑pop stars, as other BTS members hold roles with major labels.