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Logan Paul’s ‘Leaked’ Bradley Martyn Fight Video Revealed as Staged Promo for Prime Protein

The reveal recast the long-hyped clip as an ad for a new protein drink that intensified scrutiny of influencer stunt marketing.

Bud Light, Bills Launch ‘Blizzard Brew’ Using Stadium Snow for Highmark’s Final Season

André California Champagne Launches 32 NFL Team-Mosa Recipes as Voting Opens

WWE and Real American Beer Unveil ‘Hulkamania Forever’ Collectible Can With October Rollout

Apple Bottoms and Bubly Launch Limited ‘Apple Bubly Jeans’ Bundle With ‘Low’ Remix

Lionel Messi and Stanley Launch Striker Blue Limited-Edition Drinkware

Nike and LEGO Launch Summer Campaign with Dunk High LEGO Set Preorders