Overview
- Breakside began pouring the limited release at its Portland-area locations, with quantities described as extremely limited.
- The beer will be served at Columbia’s booth during The Players Tailgate in Santa Clara on Feb. 8 before Super Bowl LX, with no in-game ad planned.
- The lager incorporates scat collected trailside from American black bears in Montana along with Bull Run River water, Pacific Northwest malt, honey, and huckleberry.
- Columbia and Breakside say the product is 100% safe to drink and brewed under the same strict standards as the brewery’s other beers.
- Marketing materials position the release as a Super Bowl–adjacent novelty, including promotional spots featuring former NFL players.