Ferrari Renews Philip Morris Partnership, Adds ZYN Branding for Select F1 Races

Overview

• Ferrari confirmed a fresh extension of its decades-long commercial relationship with Philip Morris International.
• The agreement covers both the Scuderia Ferrari Formula 1 team and the Ferrari Challenge Trophy series.
• PMI’s ZYN brand will feature on the Ferrari livery at selected events, starting with the Abu Dhabi Grand Prix season finale.
• Ferrari highlighted shared priorities of innovation and responsibility, with executive Lorenzo Giorgetti calling the collaboration a forward‑looking evolution.
• Cigarette-branding has been absent from Ferrari since early‑2010s regulation changes, with 2011 the final race under the 'Scuderia Ferrari Marlboro' name.