Overview
- TKO and Ram announced a confirmed multi‑year agreement that begins in January 2026 and makes Ram the first multi‑year auto partner across WWE, UFC and PBR.
- Ram will be integrated across live events, broadcasts and digital platforms and will produce exclusive content, fan activations and on‑site experiences.
- In WWE, Ram will have a visible presence on Friday Night SmackDown and Premium Live Events, debuting as presenting partner at Royal Rumble 2026.
- UFC will feature Ram at major cards with presenting rights for select numbered events, plus access to athletes for marketing and dealer hospitality as UFC’s U.S. coverage moves to Paramount.
- In PBR, Ram will title the PBR RAM Challenger Series and present high‑energy event openings with trucks featured on the dirt.