Business ❯ Marketing ❯ Brand Partnerships

Athlete Endorsements

Nike Adidas Reebok Sneaker Industry Under Armour Shoe Industry Sneaker Brands NIL Programs Sports Campaigns Wellness Products

Sophie Cunningham Scores Her First adidas Player-Exclusive Shoe

Reported social posts and sneaker outlets say the custom Crazy Energy colorway highlights adidas' move to bet on high-profile WNBA players.

FIFA Declines to Punish Argentina Over Dressing‑Room Falklands Chant

Nike and Caitlin Clark Unveil Caitlin 1 Signature Shoe

Kelsey Plum and Under Armour End Sponsorship

Tyrese Maxey Unveils First New Balance Signature Shoe During Play-In Win

Alphonso Davies Becomes Red Bull Ambassador, Drawing Mixed Reaction From Bayern Fans

Madison Booker Debuts KD19 as First Signee of Durant–Nike–Texas NIL Program

Kyrie Irving Says Stephen Curry Reached Out to ANTA, Steps Up Public Recruitment

Emma Raducanu Leaves Nike to Become UNIQLO Global Brand Ambassador

Stephen Curry Honors Klay Thompson at All-Star Weekend by Wearing Anta KT 11s

Klay Thompson Signs Lifetime Endorsement Deal With ANTA

Under Armour Launches Curry 13, Report Says Curry Won’t Wear It in Games

Allianz Signs Jannik Sinner to Multi-Year Global Ambassadorship

Jordan Brand Reportedly Ends Zion Williamson Signature Line, Zion 4 Marked as Final Model

American Eagle Names Lamine Yamal Global Ambassador in Five-Year Deal Starting Summer 2026

Luka Dončić Debuts Jordan Luka 5 on Christmas, Retail Launch Set for Jan. 8

Nike Extends LSU Partnership Through 2036, Launches Blue Ribbon Elite NIL Program

Coco Gauff Signs Global Ambassadorship With Mercedes-Benz After Topping 2025 Earnings List

Adidas Signs Heisman Frontrunner Fernando Mendoza as Indiana Readies Big Ten Title Game

Patrick Mahomes Extends Adidas Deal, Adds Branded Golf Line