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Tyrese Maxey Unveils First New Balance Signature Shoe During Play-In Win

The lifestyle-leaning model signals New Balance’s deeper move into basketball.

Overview

  • Maxey debuted the New Balance Maxey v1 during Wednesday's Play-In win over the Magic, scoring 31 points to clinch the No. 7 seed.
  • New Balance set a later‑2026 release at $130, with sales through its website and select retailers, and some local reporting pointing to October.
  • The low-top draws from the brand’s 9060 and 2002 designs, with Maxey helping shape a look meant to work on court and look good off it.
  • He is New Balance’s second active NBA player with a signature line, joining Kawhi Leonard.
  • Maxey called the milestone a special moment, said he shed tears, and later posted that wearing his own shoe was a dream come true.