Overview
- Under Armour, in a Tuesday statement, confirmed it ended its endorsement with Kelsey Plum and said it is “moving in different directions.”
- Plum signed with the brand in 2022 and was in the final year of her contract, which was set to expire later in 2026.
- The company had earlier acknowledged a shoe issue that affected Plum’s training and performance and said the needed fixes would take significant time.
- Plum wore Adidas during the winter Unrivaled league, though it remains unconfirmed whether she has signed a new footwear deal.
- She starts the 2026 season with the Los Angeles Sparks on a one-year, $999,999 contract without a confirmed shoe partner as Under Armour resets after Steph Curry’s departure.