Overview
- Multiple outlets report that adidas will sell a Sophie Cunningham player-exclusive (PE) colorway of the Crazy Energy on July 24 for $120.
- Sneaker accounts first posted the design and launch details and Cunningham shared images on her Instagram Story that media treated as an informal confirmation.
- Published images show a bright pink-to-white gradient upper with light blue mesh accents and orange midsole and outsole details for the Crazy Energy PE.
- The shoe is a player-exclusive colorway of an existing adidas model rather than a bespoke signature shoe, a distinction that industry coverage says often serves as a commercial stepping stone.
- Wider coverage notes this release tracks Cunningham’s rise from low-cost game shoes to visible adidas campaigns and could boost her marketability and adidas’s WNBA business plans.