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Under Armour Launches Curry 13, Report Says Curry Won’t Wear It in Games

Curry’s control of Curry Brand IP leaves his next footwear move open.

Overview

  • Under Armour released the Curry 13 on Feb. 13 with special editions tied to Curry’s animated film GOAT, priced at $140.
  • Front Office Sports reports a source says Curry has no plans to wear the shoe in any NBA games.
  • The release follows Under Armour’s Nov. 13 split with Curry, closing a partnership that began in 2013.
  • Curry retained his Curry Brand intellectual property, and he has since been seen wearing multiple rival brands.
  • He has been sidelined since Jan. 30 with a left knee injury and will miss the All-Star Game.