Overview
- Dunkin launched Protein Milk on Jan. 7 as part of its winter menu, with a medium drink made with it providing 15 grams of protein.
- Customers can add Protein Milk to coffees, lattes, matcha and Refreshers, or choose from a five-drink lineup that includes Megan’s Mango Protein Refresher.
- The featured beverages also include a Strawberry Protein Refresher, Caramel Chocolate Iced Protein Latte, Almond Iced Protein Matcha Latte and an Iced Protein Latte with Sugar-Free Vanilla.
- Megan Thee Stallion fronts the retro “Dunk N’ Pump” ad as “Pro-Tina,” performing an original track created for the campaign.
- Limited drops and events are scheduled, with retro workout merch live now, Bala Bangles available Jan. 12, solidcore studio takeovers Jan. 14–16, and a Dunkin’ Rewards free protein add-in offer Jan. 20–27 alongside broader winter items like a Golden Chocolate Donut and a $5 Meal Deal.