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Consumer Behavior

Market Trends Subscription Services Brand Strategy Public Relations Branding Price Sensitivity Brand Recognition Ethics Misleading Advertising User Experience

Disney+ Lets Ads Play Before and After Shows on Every Plan

The change is intended to boost Disney’s advertising revenue.

OpenAI Starts ChatGPT Ads Pilot in Mexico

Dua Lipa Sues Samsung for $15 Million Over TV Box Image Use as Samsung Says a Partner Provided It

YouTube Says 90-Second ‘Unskippable’ TV Ads Were a Bug and Is Rolling Out a Fix

YouTube Rolls Out AI-Selected 30-Second Unskippable Ads on TV Worldwide

Super Bowl Ads Propel Claude Into App Store Top 10 as Usage Jumps

Anthropic’s Super Bowl Salvo Targets OpenAI’s Ad Tests as EDO Ranks Claude Over ChatGPT

Ebro S900 PHEV Debuts as Seven-Seat Flagship With 425 HP, 140 km EV Range

Uber’s 2025 Profitability Resets the Narrative as 2026 Brings Margin Tests

NFL RedZone Jumps to 16 In‑Game Ads, Pushing Sponsored Content Past 8 Minutes

Apple Rules Out Ad-Supported Apple TV Tier for Now, Eddy Cue Says

Cracker Barrel Reverses Rebrand, Restores ‘Old Timer’ Logo After Backlash

German Retail Promotions Drop 14% as Breweries Prepare October Price Hikes

Apple Removes Fourth Ad in Just Over a Year Following Criticism of College Campaign

Lidl Parodies German National Anthem in Sarah Connor Ad, Drawing Praise and Criticism

Ad-Supported Streaming Plans Now Represent Nearly Half of Subscriptions

Netflix to Launch AI-Driven Ads on Ad-Supported Tier in 2025

Netflix Ad-Supported Tier Reaches 94 Million Monthly Users as Global Expansion Accelerates

Delhi High Court Denies RCB’s Bid to Block Uber’s ‘Royally Challenged Bengaluru’ Ad

Spotify Confirms Premium Subscription Will Stay Ad-Free