Overview
- Ad-tracking firm EDO reported two Claude spots outperformed ChatGPT’s during the game, while an unexpected ai.com commercial generated the highest engagement and briefly crashed its site.
- EDO’s CEO said ai.com drew 9.1 times the average Super Bowl ad engagement, with the domain linked to Crypto.com founder Kris Marszalek and creative that referenced “Elon” and “Sam.”
- OpenAI began limited U.S. tests of clearly labeled sponsored links for free and Go ChatGPT users, placed below responses and separate from the chat output.
- Sam Altman criticized Anthropic’s commercial as “dishonest” and said OpenAI would not run ads in the interruptive manner depicted, defending the company’s ad principles.
- Anthropic pledged Claude will remain ad-free and aired creative highlighting trust in intimate use cases, and it softened the ad’s closing line on broadcast compared with an earlier YouTube teaser.