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Dua Lipa Sues Samsung for $15 Million Over TV Box Image Use as Samsung Says a Partner Provided It

The dispute tests how brands clear images placed in on‑box demos, with Samsung saying it relied on a content partner’s assurance of permission.

Overview

  • The pop star filed the case on May 8 in the U.S. District Court for the Central District of California, seeking at least $15 million in damages.
  • Her complaint says Samsung printed a backstage 2024 Austin City Limits photo on retail TV boxes inside a mock Samsung TV Plus interface that fans nicknamed the “Dua Lipa TV Box.”
  • Lipa brings copyright, trademark, and right‑of‑publicity claims and says she owns the photo’s copyright, which filings list as registration VA 2-479-685.
  • The filing says she learned of the packaging in June 2025 and demanded it stop, alleges Samsung’s response was dismissive, and notes the boxed sets were still on sale.
  • Samsung says a content partner supplied the image and assured it had permission, denies intentional misuse, and says it is open to a constructive resolution.