Disney+ Lets Ads Play Before and After Shows on Every Plan

Overview

• Disney+ updated its subscriber agreement on Saturday, September 19, 2026, to reserve the right to show promotional content, sponsorships and advertisements before and after on-demand playback across all subscription tiers.
• Subscribers must accept the revised terms on login before they can continue watching, and Disney warns some promotional clips may be unskippable and that using ad blockers could interrupt playback.
• The company keeps a limited carve-out: Junior Mode profiles will remain free of commercial advertising, and live, linear and certain special-event content have long been treated as exceptions.
• The change narrows the practical difference between ad-supported and higher-priced plans because Disney still markets Premium as a no-ads option yet acknowledges exceptions that can expose paying customers to promotions.
• Disney says the move will expand ad inventory as it explores a possible free, ad-supported product, a shift that could raise short-term revenue but also prompt user complaints or cancellations.