Overview
- Appfigures estimates Claude tallied about 148,000 U.S. downloads from Sunday to Tuesday, a 32% increase over the prior three days, pushing the app to No. 7 on the U.S. App Store.
- BNP Paribas data shows Claude’s site visits rose 6.5% and daily active users climbed roughly 11% after the game, outpacing gains reported for ChatGPT and Google Gemini.
- Anthropic’s 30‑second spots pitched Claude as ad‑free with the tagline, “Ads are coming to AI. But not to Claude,” taking aim at OpenAI’s move to bring ads to ChatGPT’s free tier.
- OpenAI CEO Sam Altman criticized the campaign on X as “deceptive” and “clearly dishonest,” pushing back on Anthropic’s portrayal of ChatGPT advertising.
- Coverage notes Claude still trails larger rivals in overall scale, as Anthropic touts a no‑ads approach and was reported to have closed a $30 billion funding round this week.