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Athlete Endorsements

Nike Product Launches Jordan Brand Under Armour Sneaker Industry Reebok LeBron James Sneaker Deals Signature Shoes Caitlin Clark Jose Alvarado Cristiano Ronaldo Fashion Collaborations Way of Wade Footwear Bryce James Video Game Promotions 361 Degrees Merchandising Monetization Strategies Media Representation Luxury Brands Improper Advertising PUMA Sneaker Culture Rockstar Energy Sneaker Releases Sotheby's Auction Angel Reese NIL Deals Wilson Brand Legacy Social Media Influence A'ja Wilson Sneaker Brands Uniqlo Strategy Li-Ning Women in Sports Caitlin Clark Nike Deal Curry Brand

18 ARTICLES

last mo.

Victor Wembanyama Signs Long-Term Nike Extension With Signature Shoe Line

The deal cements Nike’s long-term commitment and sets up a staged rollout of Wembanyama-branded products that could reshape the company’s basketball lineup.

6 ARTICLES

2mo ago

Rockstar Energy Returns to NASCAR as 23XI Signs Multi‑Race Deal With Tyler Reddick

6 ARTICLES

5mo ago

Tyrese Maxey Unveils First New Balance Signature Shoe During Play-In Win

16 ARTICLES

5mo ago

Stephen Curry Teams With Sotheby’s to Auction 70+ Game-Worn Sneakers for Charity

4 ARTICLES

8mo ago

Stephen Curry Warms Up in Federer’s On Tennis Shoe, First On Appearance on an NBA Court

4 ARTICLES

8mo ago

Wilson Expands Tennis 360 With Alex de Minaur in Head-to-Toe Deal Ahead of Australian Open

21 ARTICLES

8mo ago

Caitlin Clark Teases Breakthrough Nike Shoe, Details Recovery and Team USA Push

3 ARTICLES

9mo ago

A’ja Wilson Caps Singular 2025 With Unprecedented Sweep of Top Honors and Aces Championship

15 ARTICLES

9mo ago

Nike’s Caitlin Clark ‘From Anywhere’ Ad Debuts With Star Cameos as Signature Shoe Push Accelerates

27 ARTICLES

10mo ago

Stephen Curry’s Shoe Free Agency Widens After Under Armour Split as Reports Highlight Caitlin Clark Bid

11 ARTICLES

11mo ago

Alcaraz Updates Ankle, Sets Riyadh Return as Reported Nike Logo Reveal Nears

5 ARTICLES

last yr.

Angel Reese’s Reebok Signature Shoe Sells Out Within Hours of Launch

12 ARTICLES

last yr.

Nike Details LeBron 23 Rollout as ‘Grand Opening’ Colorway Gets Nov. 3 Release at $210

8 ARTICLES

last yr.

Nike Unveils LeBron XXIII '40K' as 'Forever King' Teaser Draws Online Pushback

37 ARTICLES

last yr.

Nike Names Caitlin Clark a Signature Athlete, Unveils ‘CC’ Logo and 2026 Shoe

Athlete Endorsements

Victor Wembanyama Signs Long-Term Nike Extension With Signature Shoe Line

Jordan Brand Signs Munetaka Murakami During All‑Star Week

Tee Higgins Reportedly Signs With Under Armour

Nike Unveils Caitlin Clark’s First Signature Shoe, Sets October Release

Nike and Caitlin Clark Unveil Caitlin 1 Signature Shoe

Shai Gilgeous-Alexander Signs With Nike as a Signature Basketball Athlete

Rockstar Energy Returns to NASCAR as 23XI Signs Multi‑Race Deal With Tyler Reddick

Tyrese Maxey Unveils First New Balance Signature Shoe During Play-In Win

Stephen Curry Teams With Sotheby’s to Auction 70+ Game-Worn Sneakers for Charity

Stephen Curry Warms Up in Federer’s On Tennis Shoe, First On Appearance on an NBA Court

Never miss stories about

Athlete Endorsements

Wilson Expands Tennis 360 With Alex de Minaur in Head-to-Toe Deal Ahead of Australian Open

Caitlin Clark Teases Breakthrough Nike Shoe, Details Recovery and Team USA Push

A’ja Wilson Caps Singular 2025 With Unprecedented Sweep of Top Honors and Aces Championship

Nike’s Caitlin Clark ‘From Anywhere’ Ad Debuts With Star Cameos as Signature Shoe Push Accelerates

Stephen Curry’s Shoe Free Agency Widens After Under Armour Split as Reports Highlight Caitlin Clark Bid

Alcaraz Updates Ankle, Sets Riyadh Return as Reported Nike Logo Reveal Nears

Angel Reese’s Reebok Signature Shoe Sells Out Within Hours of Launch

Nike Details LeBron 23 Rollout as ‘Grand Opening’ Colorway Gets Nov. 3 Release at $210

Nike Unveils LeBron XXIII '40K' as 'Forever King' Teaser Draws Online Pushback

Nike Names Caitlin Clark a Signature Athlete, Unveils ‘CC’ Logo and 2026 Shoe

Never miss stories about

Athlete Endorsements