Business ❯ Marketing

Branding

Consumer Behavior Celebrity Endorsements Rebranding Product Launch Sponsorship Athlete Endorsements Corporate Identity Product Launches Public Relations Merchandising

Wendy's to Bring Back Iconic Yellow Packaging Starting Sept. 28

The company says the limited reissue responds to years of fan demand to drive visits during a period of financial pressure for parts of its system.

Mbappé Leaves Nike to Join Swiss Brand On as Global Ambassador

Major Wendy’s Franchisee Meritage Files for Chapter 11

Angel Reese Teams With Reebok and Reese’s for Limited ‘REESE’S’ Sneaker

Nike’s Caitlin 1 Signature Shoe to Launch in U.S. on Oct. 1

Fernando Mendoza Stars in Viral State Farm Ad on the Las Vegas Strip

Pusha T and Pharrell Launch Grindin Coffee With Lavazza

Ripple Brings XRP Logo to Louisville’s Denny Crum Court

Chester Zoo Apologizes After Booking System Labels Ticket 'Child Predator Tour'

Adidas Unveils Anthony Edwards 3 and Sets Global Release for Friday

Sydney Sweeney Novig Ad Prompts Strong Backlash From Female Athletes

Novo Nordisk Becomes 'Novo' as CEO Launches Cultural Reset

Old Navy Launches Old Navy Sport to Separate and Expand Its Activewear Business

Lil Tay Interrupts New York Fashion Week Runway and Is Removed by Security

Apple Accelerates Store Overhaul, Reintroduces Dedicated Genius Bars

Williams Reveals One‑Off 1981‑Style Livery for Madring Spanish GP

Chipotle Opens Its First Asia Restaurant in Seoul Through a Local Joint Venture

Ferrari Admits ADUO Upgrades Failed to Close Engine Gap to Mercedes

Strategy Sells $250 Bitcoin‑Themed Jordans That Quickly Sold Out

Nike Stages Global Push for Caitlin Clark With Berlin Showcase