Overview
- On announced on September 18 that Kylian Mbappé ended his long Nike relationship and signed as the company’s global ambassador and technical partner.
- On said Mbappé will work directly with its product and engineering teams to develop and test future boots and apparel and that his contract includes cash and an equity package.
- Thierry Henry was named On’s Director of Football after working quietly with the company since late 2025 and On says he played a key role in recruiting Mbappé.
- On plans to apply its LightSpray manufacturing method — a robotic system that sprays filament to form ultra‑light, form‑fitting uppers — to create its first football boots targeted for 2027.
- Investors reacted immediately with On shares jumping roughly 7% before U.S. trading opened, while the company’s founder‑controlled share structure and backers such as Roger Federer position On to challenge incumbent boot makers.