Overview
- Pusha T and Pharrell officially launched Grindin Coffee on September 14, 2026, and are selling the product exclusively through GrindinCoffee.com.
- The venture is a collaboration with Italian roaster Lavazza, which provides the sourcing, roasting and production expertise behind the brand.
- Grindin debuts with two blends—a dark roast and a medium roast—offered whole-bean or ground with tasting notes of cocoa, caramel, brown spice, bittersweet chocolate and roasted hazelnut and designed for filter, espresso and cold brew.
- The name and marketing tie directly to Clipse’s 2002 song “Grindin’” and the duo’s 5 a.m. studio routine, positioning the coffee as functional fuel for people who build, work early or keep late hours.
- The launch includes a promotional trailer, limited launch bundles and branded merch sold online, and the Lavazza partnership gives the brand access to global production capacity that could enable wider distribution if the creators expand beyond direct sales.