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Sponsorship

Sports Marketing Sports Sponsorship Naming Rights Consumer Engagement Corporate Partnerships Adidas Air Canada Event Sponsorship Under Armour Merchandise Sales

FIFA Enforces Logo Blackouts at World Cup, Brands Turn Concealment into Viral Ads

FIFA’s rules aim to protect paid partners by removing unauthorised branding from tournament sites and visible player gear.

BYD Weighs Formula One Entry with Sponsorship Seen as Practical First Step

FIFA Clean‑Stadium Rules Produce Levi’s Viral Moment and Taped‑condiment Outcry

Acura to Pause IMSA GTP Factory Program After 2026, Expand IndyCar Presence

NRG to Restore Reliant Stadium Name for Texans’ 25th Season

Nubank Secures Naming Rights to Palmeiras Stadium as Allianz Ends Deal

Uber Secures 2026 Naming Rights to Uberlândia E.C., Team to Compete as ‘UberLÂNDIA’

CBF Drops 'Vai, Brasa' From Brazil's Match Kit After Fan Backlash

NASCAR Sets Guinness World Record With Times Square ‘Loudest Billboard’

Sporting Cristal and PUMA Unveil 70th‑Anniversary Kit Reimagining the 1970 Classic

Hamburg Court Backs Lemonaid in Tax Case, Avoiding Multimillion-Euro Back Taxes

CM Punk Joins Netflix Rom-Com Adaptation of ‘The Bodyguard’ as ‘Doghouse’

Air Canada Debuts Team Canada Livery on A330 as Milan Flight Takes Off

Popó and Werdum Reunite in Rio, Signal Truce After Spaten Fight Night Brawl

Factor Issues Ultimatum to Israel Premier‑Tech as Premier Tech Urges Name Change

Dortmund Unveils Retro 2025/26 Champions League Kit as Fans Flood Online Shop

Los Angeles 2028 to Sell Naming Rights for Temporary Olympic Venues

Chris Martin Criticizes Remote Venue as Rogers Stadium Battles Access Woes

Kyle Larson Ends Chase Elliott’s Seven-Year Lead in NASCAR Merchandise Sales

Tag Heuer Drives Sales Surge as Monaco Grand Prix Title Sponsor