Nubank Secures Naming Rights to Palmeiras Stadium as Allianz Ends Deal

Overview

• WTorre and Nubank announced the long-term naming-rights agreement Friday, launching a public vote to pick the new name.
• Fans can choose between Nubank Parque, Nubank Arena, and Parque Nubank in an online vote from April 10 to 30, with the winner due May 4.
• New exterior signage and the updated look are expected by July, pending city approval under São Paulo’s Clean City rules for large signs.
• The contract runs through 2044 to match WTorre’s operating rights, Palmeiras regains full control in 2045, and the club receives about 15% of naming-rights revenue.
• Financial terms were not disclosed, though media estimates suggest about US$10 million per year, while Allianz said it exited early to redirect spending to broader sports and culture efforts, including Olympic and paralympic support.