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Sporting Cristal and PUMA Unveil 70th‑Anniversary Kit Reimagining the 1970 Classic

The throwback revives a fan-favorite 1970 template as part of a long-term PUMA partnership.

Overview

  • The commemorative shirt is on sale nationwide in PUMA stores and at PUMA.com, priced at S/279 for adults and S/199 for children.
  • The club confirms the jersey will be its official kit throughout 2026 in both Liga 1 and the Copa Libertadores.
  • The design nods to the original era with a darker sky blue base and white trim on the collar and sleeves.
  • PUMA and Sporting Cristal frame the release as a historical homage meant to connect emotionally with supporters, with remarks from marketing leads Gianina Chávez and Oscar Moral.
  • The launch messaging on the club’s social channels used the slogan “De los 70 por los 70 años. Historia. Pertenencia. PaSCión,” underscoring the anniversary theme.