Overview
- A partnership announced Thursday makes Rockstar the primary sponsor of Tyler Reddick’s No. 45 Toyota for select 2026 Cup races.
- The Rockstar paint scheme will debut at Talladega on April 26, with the team yet to disclose the remaining race dates.
- The agreement includes on‑track and off‑track activation with branding on Reddick’s helmet, firesuit, equipment, and hauler, plus marketing and digital content.
- The deal fills the space left after Monster ended its backing of the No. 45 following 2025, while Monster continues with 23XI teammate Riley Herbst.
- Reddick enters the partnership as the Daytona 500 winner with four wins in the first six races, and this marks Rockstar’s first primary NASCAR effort since 2014.