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Sneaker Industry

Reebok Signs Arkansas’ Darius Acuff Jr. to First NCAA Men’s Signature Shoe Deal

The agreement signals how NIL rules now let college stars lock in signature shoes before turning pro.

Stephen Curry Warms Up in Federer’s On Tennis Shoe, First On Appearance on an NBA Court

Stephen Curry’s Shoe Free Agency Widens After Under Armour Split as Reports Highlight Caitlin Clark Bid