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Jordan Brand Signs Munetaka Murakami During All‑Star Week

The endorsement boosts his commercial value, prompting the White Sox to weigh a contract extension before the August 3 trade deadline.

Overview

  • Jordan Brand formally added Munetaka Murakami to its athlete roster Tuesday and ran All‑Star Week activations in Philadelphia that included images of him wearing Air Jordan 3 'True Blue' and player‑exclusive Jordan 11 cleats.
  • Murakami used All‑Star media appearances and the Home Run Derby stage to raise his profile after a breakout first half that includes about 20 home runs, a .232 batting average and an OPS near .911 across roughly 60 games.
  • He told reporters he would like to stay with the Chicago White Sox long term but said there have been no public, specific extension talks or disclosed terms.
  • The White Sox enter the second half leading the AL Central at the All‑Star break with a roughly 50‑45 record and face roster decisions, especially about pitching, ahead of the August 3 trade deadline.
  • Jordan Brand’s signing highlights the company’s push deeper into baseball and raises the stakes for Chicago by increasing Murakami’s marketability, which could raise extension costs and shape the team’s short‑term roster moves.