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Xbox Switches Its X Account to 'XBOX' After Fan Vote

The all-caps look marks a fan-driven gesture under Asha Sharma’s rapid brand reset.

Xbox Axes Console Copilot and Starts Winding Down Mobile as New CEO Resets Strategy

Xbox Weighs Cheaper Game Pass Tiers and Possible Netflix Bundle

Xbox’s New Chief Sets Console-First Tone, Rejects AI Mandates

Asha Sharma Sets Xbox Course: Console First, No 'Bad AI'

Microsoft Names Asha Sharma to Lead Xbox as Phil Spencer Departs

Asha Sharma Takes Over Xbox With 'No Bad AI' Pledge, Recommitment to Console Fans

Microsoft Names AI Executive Asha Sharma to Lead Xbox as Phil Spencer Retires

Microsoft Refutes Claims That Phil Spencer Is Retiring

Former Blizzard President Mike Ybarra Appointed CEO of PrizePicks