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Xbox Axes Console Copilot and Starts Winding Down Mobile as New CEO Resets Strategy

The pullback signals a pivot toward core fixes over flashy chatbots.

Overview

  • Xbox, in a Tuesday announcement, canceled Copilot on console and began winding it down on mobile, shelving an AI helper that offered gameplay tips and session recaps.
  • CEO Asha Sharma tied the decision to a platform reset, saying Xbox must ship faster, listen to players, and remove friction for users and developers.
  • CoreAI veterans Jared Palmer, Tim Allen, Jonathan McKay, and Evan Chaki are moving into key engineering, design, growth, and workflow roles, with David Schloss joining to lead subscriptions and cloud.
  • Longtime leader Kevin Gammill is leaving, and Roanne Sones will take a leave before shifting to an advisory role.
  • Sharma did not address Copilot on the PC Game Bar or the ROG Xbox Ally, and the reset follows revenue declines, Game Pass price cuts, a rebrand to Xbox, and a push on discovery, personalization, and next‑gen hardware under Project Helix.