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Asha Sharma Sets Xbox Course: Console First, No 'Bad AI'

Early messaging signals a reset after Phil Spencer’s exit, with hardware updates promised soon.

Overview

  • Phil Spencer has retired, Sarah Bond has departed, and Matt Booty has been elevated to chief content officer as Asha Sharma takes over Microsoft Gaming.
  • Sharma says she is committed to a 'return to Xbox' that starts with the console and indicates more on hardware will be shared soon.
  • She pledges 'no tolerance for bad AI' and rejects 'soulless AI slop,' emphasizing that great stories are created by humans.
  • Sharma and Booty say there are no corporate directives forcing AI into Xbox projects, with teams free to use tools where they help development.
  • Employee and community skepticism persists over Sharma’s AI background and limited gaming résumé, with expectations centering on signals at GDC and an Xbox showcase this spring.