Overview
- Xbox’s official account on X now reads “XBOX,” a change made after a poll of roughly 19,000 voters favored the all-caps style with about 64% support.
- The tweak followed a May 13 poll by new Xbox CEO Asha Sharma, and the rename appeared two days later in line with the result.
- Reporting indicates the change is limited to the X account and is not a legal or company-wide rebrand, though Sharma’s LinkedIn was said to reflect the styling.
- Coverage and community reaction ranged from praise for a bolder, nostalgic look to ridicule that framed the move as clever engagement bait rather than a substantive shift.
- The update fits a broader push under Sharma that has restored classic green branding, reversed the ‘Microsoft Gaming’ label to ‘Xbox,’ and delivered quick cosmetic and policy changes aimed at winning back players.