Overview
- - Multiple outlets on Tuesday reported that new Xbox chief Asha Sharma is evaluating lower-priced Game Pass options to draw in more players.
- - Netflix co-CEO Greg Peters said he and Sharma have “kicked around ideas” for a joint subscription and said he would not rule anything out, while noting no deal exists.
- - Microsoft has not announced any pricing changes or partnerships and is still working out how a bundle would make business sense for Game Pass.
- - The rethink follows the October 2025 increase that raised Game Pass Ultimate to $29.99 per month, a jump that led to player backlash and some subscriber churn.
- - Reporting also casts Sharma’s early tenure as a shift toward growth, with some coverage mentioning ad-supported access or cloud streaming as possible ways to cut the entry cost.