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Disney Sells Many Super Bowl 30-Second Spots for About $8 Million

Strong advertiser pushback led Disney to cut its initial $9–$10 million price targets and produced a buyer mix weighted to independents and emerging-category spend.

Disney’s $10 Million Super Bowl Ad Price Hits Resistance From Buyers

Nielsen Revises Super Bowl LX Viewership to 125.6 Million After Data Error

Super Bowl LX Ad Buys Hit Record as $8 Million Spots Sell Out and AI, Health Take Center Stage

Instacart Releases Spike Jonze ‘Bananas’ Super Bowl Campaign Starring Ben Stiller, Benson Boone

OpenAI Set to Run 60-Second Super Bowl LX Ad for Second Year

Cadillac To Unveil 2026 F1 Livery In Super Bowl TV Ad

White House Orders Crackdown on Drug Ads With FDA Enforcement Underway