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Nielsen Revises Super Bowl LX Viewership to 125.6 Million After Data Error

The revision keeps the telecast ranked No. 2 in U.S. TV history, underscoring how newer Big Data methods sway audience totals.

Super Bowl LX Ad Buys Hit Record as $8 Million Spots Sell Out and AI, Health Take Center Stage

Instacart Releases Spike Jonze ‘Bananas’ Super Bowl Campaign Starring Ben Stiller, Benson Boone

OpenAI Set to Run 60-Second Super Bowl LX Ad for Second Year

Cadillac To Unveil 2026 F1 Livery In Super Bowl TV Ad

White House Orders Crackdown on Drug Ads With FDA Enforcement Underway