Overview
- Nielsen said a Big Data provider failed to collect device data on Feb. 8, which affected its Big Data + Panel count for the game.
- The updated average covers NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+, and the broadcast delivered a 39.7 combined household rating.
- At 125.6 million, the audience remains 1.6% below last year’s record 127.7 million but stands as the most-watched program in NBC history.
- Nielsen left the peak audience unchanged at 137.8 million viewers in the second quarter.
- This was the first Super Bowl measured with Nielsen’s enhanced Big Data + Panel approach, complicating direct comparisons with earlier eras.