Overview
- NBC Sports executive Peter Lazarus said 30‑second units averaged about $8 million with several topping $10 million, and NBC sold out inventory months before kickoff.
- Artificial intelligence is a leading creative theme, with ads from Oakley Meta’s AI glasses, Anthropic promoting its ad‑free chatbot stance, and AI‑centric spots from Amazon and Wix.
- Health messaging surges as GLP‑1 weight‑loss promotions and other care themes feature prominently, including Novo Nordisk’s Wegovy and Ro’s Serena Williams‑led campaign.
- Political and issue advertisers secured time around the broadcast, including a pre‑game buy by pro‑Trump nonprofit Invest America and spots from groups addressing antisemitism and state races.
- Brands extended beyond airtime with high‑visibility activations, as fashion partners such as Abercrombie & Fitch, Primark and others staged Super Bowl week experiences, while full campaign outlays commonly reach $15 million to $50 million.