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Consumer Engagement

Xbox Reinstates Console Exclusives with Gears of War: E‑Day and Clockwork Revolution

The move signals a shift to use select first‑party titles to drive Xbox hardware while keeping multiplayer and already promised PS5 ports available.

Xbox Rebrands Under New Leadership With Strategy Reset

Asha Sharma Sets Xbox Course: Console First, No 'Bad AI'

Microsoft Names AI Executive Asha Sharma to Lead Xbox as Phil Spencer Retires