Overview
- Asha Sharma and Matt Booty published an open letter Thursday that restores the Xbox name, sets priorities across hardware, content, experience, and services, and names daily active players as the new north star.
- The leaders said they will reevaluate exclusivity, release windows, and AI, signaling a review in progress rather than a final policy change.
- Hardware plans include stabilizing current Xbox Series consoles and developing Project Helix, a next-generation device intended to run both console and PC games.
- Xbox cut prices for Game Pass Ultimate and PC Game Pass this week and pledged clearer tiers and more flexible options to make the service easier to afford.
- The memo admits player frustration with fewer console feature updates, a weak PC presence, and fragmented search, discovery, social, and personalization, and it adds that selective acquisitions could speed growth where organic efforts lag.